2017 Open Survey

 

MORE DOMINANT THAN EVER AMONG PLAYERS AT THE 146th OPEN CHAMPIONSHIP : SPORTS MARKETING SURVEYS INC. SHOWS BUSHNELL AS THE NUMBER 1 RANGEFINDER AT THE 2017 OPEN AT ROYAL BIRKDALE



Sports Marketing Surveys Inc. Shows that more than 99%* of Players use Bushnell.

Suresnes, France, July 21th – Maintaining its dominance for more than a decade on the PGA Tour, Bushnell also proves to be, once again, the distance measuring device of choice for participants and their caddies at The Open. Amongst those using a rangefinder at The 2017 Open Championship, more than 99%* of the players and more than 95%* of the caddies reported using a Bushnell rangefinder.

Sports Marketing Surveys Inc., regarded in Europe as the golf industry’s authority on equipment usage, conducted the study to determine the most widely used rangefinder at The Open Championship. The 2017 Open Championship, the oldest of the four major championships in professional golf, boasts a world-class field which was surveyed during the preview days to compile the results. With the top 50 in the Official World Golf Ranking (OWGR) entered into the field, there is no doubt that the world’s elite professional golfers put their trust in Bushnell rangefinders, as also recently confirmed by the Darrell Survey** at the 2017 Players Championship,  reporting that a staggering 95% of the PGA Tour Players, using a laser rangefinder, used a Bushnell rangefinder.

''The results of this survey clearly illustrate Bushnell’s product superiority in the market and domination on Tour” said Ghislain Mautin, Sales & Marketing Director at Bushnell EMEA. “The results of this year survey are better than last year, they do not come as a surprise to us, as each year the best players in the world rely on our commitment to innovation and excellence to help them prepare to face world-class competition each week, and the introduction of the new Pro X2 made a good impression on Tour ealier this year .”

 The Pro X2 has rubber armored metal housing that makes the device fully IPX7 waterproof, incredible range capabilities of up to 1,300 yards (450+ yards to a flag), 2nd Generation E.S.P. (Extreme. Speed. Precision.) and PinSeeker with JOLT TechnologyDual Display Technology allows users to easily toggle between the bright red display featuring VDT (Vivid Display Technology) or the crisp black display. The Pro X2 provides golfers with the best of both worlds with a 2-in-1 Laser Rangefinder, Slope-Switch Technology makes it extremely easy to get compensated distances with a flick of a switch.

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